When Not to Listen to Your Customer
To state the blindly obvious, a business would be nothing without its loyal customers. However, more important is how you interact with your customers and manage their experience.
Customer feedback can indicate what’s working and what’s not in your business. While listening to the customer is helpful when it comes to fixing what’s broken or improving your current products, there are scenarios it’s helpful to move forward. If you get stuck in this cycle, it’s possible you are impeding your company growth or missing out on unique and surprising opportunities. Especially, as a business owner or entrepreneur looking to grow your business or innovate.
While listening to your customer is key, keep in mind a different perspective. Valpak provides situations and tips on when not to listen to your customer in the infographic below. Consider these inspiring examples and even customer types you’ll face in your journey.
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