Tips For Enhancing The Exterior Of Your Company’s Building To Attract More Customers

No matter what type of business you operate, you need to draw in your customers who are walking and driving by your building. If you own your own building, you have a lot of options when it comes to really customising it and making it your very own place; both inside and outside. And with the right design elements, you can really enhance the exterior appearance of your business, which is the first part of your company that customers will see, so that you can entice them to come inside and see what you’re all about.

If you’re ready to invest some of your business’s funds into creating an exterior that will lure more customers into your company’s home base, continue reading for some important tips that will help you get started.

The Right Sign and Maybe Symbol

The right sign outside your business is the perfect way to get people’s attention. Bigger doesn’t always translate to better, though, so be careful about how you go about designing and having your sign constructed. For example, are you hoping to incorporate bold colours that match your business’s overall colour scheme, or would you rather go with a large metal sign that’s clean, sleek and professional looking?

Your sign will ultimately depend upon the type of business that you operate because you want to cater it to your customer base and what they would be attracted. Therefore, keep customers in mind as you work through the design process. Once you have your design in place, hiring the right sign company will ensure that you get a high quality product that will last.

If you can, add a large symbol to the exterior of your building as well. For example, if you own a café that’s called the “Rocket Café,” put a large metal rocket outside alongside your sign, or incorporate it into the design of your sign to really get people’s attention and pique their curiosity.

Use Artwork

Hiring a local artist to paint a mural on the side of your building is one way to get people’s attention. Large, beautiful pieces of artwork are foolproof ways to make your building stand out. You can even get a piece of metal art or a sculpture that you can place outside your building, especially if you have a little garden area or a large wall on which you can hang or place something unique.

Use Bright, Bold Coloured Paint

If you can paint the exterior of your building, take advantage of the option by incorporating your business’s colours on the outside, as well as the inside, of your space. Flashy colours will attract people who are passing by that otherwise would have ignored your drab building that blended in with all of the others around it. Make your building stand out in order to grab the attention of customers before they leave you behind.

When it comes to defining your business’s exterior, use bright colours and artwork to draw people’s attention to your place of business. Once you have their attention, they’ll see your large sign and logo and be curious to find out more about you.

Featured images:

•  License: Creative Commons image source 
•  License: Creative Commons image source 
•  License: Creative Commons image source 
•  License: Creative Commons image source 

The author of this post, Jenny Wadlow, is a part of the team at Lump Sculpture Studio, a company specializing in urban art projects. She is a voracious reader and she enjoys catching up on her favorite novels during her leisure time. You can follow her on Twitter @JennyWadlow.

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