Tag: QR Codes

4 Reasons Why You Should Consider Having QR Codes On Your Packaging items

June 23, 20130 Comments

Quick Response (QR) Codes: the two dimensional machine readable bar codes – are becoming ubiquitous these days in print media of all forms as the new tool for promotion. QR Codes have found their way into print advertisements in newspapers, magazines, flyers, product brochures and not the least of all, product packaging. The benefits of providing QR codes on packaging are quite compelling and here are just a few of the advantages of this mode of promotion.

1. Build a more exciting story around the product and the brand

Using QR Codes (with an attractive tag line or lead on) on packaging can be used to direct users to the product website to inform customers about the company, the product and the company’s other offerings. The company can also increase the loyalty index of its customers by inviting visitors to participate in product surveys, contests, sweepstakes, promotions or raffles.

2. Improve quality of customer service and connect with customers

Companies can use QR Codes to direct customers to their websites which offer more effective means of offering customer service. For example – A furniture company can use a QR Code to direct a customer to a DIY furniture assembly video, a burger company can use the QR Code that takes the customer to a website that offers comprehensive information of the nutritive value of the food item or a consumer goods company can use QR Code to encourage website driven warranty registrations. All of these are add-ons that create better connect with the customer through uncommon means.

3. Sell more

QR codes offer a wonderful window of opportunity to increase the share of the customer’s wallet. By appropriately designing the website that a QR code leads the customer to, companies can engage in a variety of things to increase revenue – sell more of its products and services, sign up for a paid subscription, purchase a product as a gift for a loved one, inform existing customers about other products in the company portfolio and so on.

4. Increase the social presence of the company

With our society becoming savvier with social media each passing day, QR codes are an effective way to increase awareness about a company’s products and services. Consumers can be directed to the company’s web page where they can be encouraged to do a number of things which will build the company’s social presence; solicit feedback about their product, refer the product and share their story with their friends and family, provide opportunity to personalize the website visited through texts and pictures etc. If backed by a strong, reliable brand each of these actions can work wonders for the product using the power of social media .


The Carefully Crafted QR Code Behave As An Effective Marketing Tool For Your Business

April 5, 20132 Comments

Every business model is unique. They are not different in their operations and business processes alone, but also in their identities and how they are represented amidst their stakeholders and other interested parties. This identifies a fact which is captured by the customers of a company and goes a great way in building brand awareness and brand loyalty. The QR codes play an important role here and are used in combination with advertisements to form an effective marketing tool.

A QR code is a 2-dimensional squared image and consists of black and white dots on a white base. QR codes behave as an identity of a business and help the customers track down basic information about target companies through these codes. They can also be used to sign up with a company and receive its newsletters and promotional offers, to enhance brand recognition and further enhance traffic to the websites etc.

Steps in creating a secure QR code:

1. Find the code generator:

There are numerous code generators available out there; users can take help from any one of them or choose to design their own logo which would be unique to their brand. But care needs to be exerted to ascertain that they are compatible with common QR code readers. There are many software options for those wanting to design their own QR codes.

Kaywa: This software enables users to design their logo for free and helps them track performances as the code can be linked to a web page, phone number or even short messages.

Microsoft tag: The specialty with this code generator is that it is able to generate color codes compared with traditional black and white QR. The version is free for all users.

2. Create the design and link it up with the brands

The integral part of a QR code is to link them with the brands after customizing their designs. No matter what the logo is made of, colored schemes, reflecting the website design etc., it is vital that it caters to the end goal. That is, it has to depict the brand and communicate it to the end customers. The QR code should be linked to the landing page on the website for visitors to look and download the beautiful animations and presentations found there.

3. Testing the code

The integral part of creating the code is to check if the code reads correctly. The process has to be checked with more than one reader, and the best place to accomplish this is the QR code reader, which automatically diverts the reader to the code landing page.

4. Keep in track of the code’s performance

It is important to keep a record of the volume of audience each specific QR code yields. It gives an idea of how effective the code is among its target audience; further, it helps in troubleshooting as well as in boosting the performance of poor coders.

These codes are easy to create and are quite helpful in propagating the business to great heights while yielding excellent profits. They also serve as an effective marking medium when it comes to staying in touch with customers.

This guest post is authored by Mathew Ronalds, a marketing guru. He is also a tech expert who understands the importance of using technology to promote one’s business. He tells people to use custom qr code as they are very useful.


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