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How to Avoid Sunk Costs in Business

April 16, 20200 Comments
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How to Avoid Sunk Costs in Business

Sunk costs are everywhere, especially when it comes to running a business. To help you identify and navigate these sunk costs, Coupon Chief created an infographic with strategies for entrepreneurs and small business owners to use.

No one likes to admit to their mistakes. However, mistakes of any size can be costly for a small business. That’s why it’s important to know when you’re heading down the path of a sunk cost and how to get out of it before you fall for its trap.

When small business owners realize they’ve made a mistake, they usually do one of two things. They either choose the “stick to your guns” approach and hope things turn around on their own, or they take proactive steps to change strategies. While the latter is usually the better choice, many entrepreneurs are too often tempted to ride out their losses and wait for things to improve.

This temptation is caused by the sunk cost fallacy, a cognitive bias that can sneak up on you very easily. It fools you into putting too much value on a past decision simply because you’ve already invested time, money, or energy into it.

Check out the infographic below to learn how to spot and avoid sunk costs when it comes to running your business.

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Infographic: WordPress Website Maintenance – Things You Need To Know!

April 16, 20200 Comments
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Building a website is easier, thanks to content management systems like WordPress. However, maintaining a website, after its launch, is a challenge for most businesses, as it includes many big and small tasks that need to be done regularly. From back-up, page speed and SEO to security monitoring, content update, links update, and more, every aspect of the website need your time and attention, which you can’t ignore. Thus, if your website is not ranking well or there has been a drop in the traffic, then one of the reasons for it might be a lack of proper maintenance.

Like with everything else, WordPress also makes website maintenance easy by providing you with a list of helpful plugins. Once you know what needs to be done, you can begin with the maintenance process, or if you have a budget, you can simply hire an agency to do site maintenance for you. The list of website maintenance can be quite extensive, and as such, if you want to ensure you don’t miss out on any important task, then here is a comprehensive infographic that you can follow.

This infographic covers the essential tips on how to maintain your WordPress website. This list includes 50+ tasks that you need to undertake to improve your site overall performance. Once you start doing these tasks consistently, you’d soon see improvement in your site’s traffic and ranking. Plus, it will help improve your site’s security.

The overall result will be a well-organized and optimized site, which is well-liked by users and search engines alike. Thus, take a look at the infographic now and for more information, you can also check out the complete guide here. The best part, you can download this infographic for free, for reference purposes.

WordPress Website Maintenance Checklist (Infographic) – 50+ Essential Tips & Practices by the Team at BigRockCoupon.in

WordPress Website Maintenance Checklist

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When Not to Listen to Your Customer

January 23, 20190 Comments
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To state the blindly obvious, a business would be nothing without its loyal customers. However, more important is how you interact with your customers and manage their experience.

Customer feedback can indicate what’s working and what’s not in your business. While listening to the customer is helpful when it comes to fixing what’s broken or improving your current products, there are scenarios it’s helpful to move forward. If you get stuck in this cycle, it’s possible you are impeding your company growth or missing out on unique and surprising opportunities. Especially, as a business owner or entrepreneur looking to grow your business or innovate.

While listening to your customer is key, keep in mind a different perspective. Valpak provides situations and tips on when not to listen to your customer in the infographic below. Consider these inspiring examples and even customer types you’ll face in your journey.

reasons-not-to-listen-to-customer

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9 Bad Habits At Work And How To Fix Them

September 21, 20180 Comments
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No matter if you’re a successful business owner or budding entrepreneur, we all have bad habits that diminish our productivity and drain our happiness. Bad habits sneak into our daily routines and hold us back from producing our best work. The first step in combating your bad habits is recognizing the habits you’re currently engaging in that need to improve.

The trick to conquering your bad habits is to realize that the goal isn’t to erase them, but to replace them. Bad habits are usually caused by an underlying factor like stress or boredom, so if you can identify a new habit that addresses the underlying problem, you will be much more successful in kicking your old habit.

For example, if you find yourself checking your email too often to stay on top of all you have to do, try replacing that with a to-do list that you create at the beginning of the day. This combats the underlying cause while providing a more productive habit as a replacement.

This technique can be applied on anything from skipping breakfast to spending too much on new business expenses. However, be careful not to take on too many bad habits all at once, to make sure you don’t get frustrated and overwhelmed.

Once you reduce your bad habits you’ll reap benefits in many areas of your life. Bad habits at work may cause you to be unhappy and undermotivated, which carries over when you go home. But when you cut your stress, increase your productivity, and project a professional demeanor, you’ll become happier and more successful in the rest of your life as well.

To help you reduce your bad habits, Fundera created an infographic on nine bad habits and how to fix them. Check it out below:

9 bad habits at work and how to fix them

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Some Of The Largest Task Management Tools

August 2, 20180 Comments
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Compare Project Management Tools: An Overview

Lock in Productivity

Did you know that people get a hit of dopemine (pleasure chemical) just by checking things off on their’to do’ list?

The important thing is to ensure we are doing the ‘right’ things, not just checking off tasks that add littlevalue to our goals.

The easiest way to ensure you are getting lots of ‘productive checks’, with a strict focus on important tasks is to use a project management tool. These online tools will focus you (and your team) on the right tasks that need to be tackled next to achieve your target outcomes.

What’s The Best Tool?

As with many things, “what’s best?” depends on your budget and what you want to achieve.

To begin, decide whether you are managing a project, or a process.

A project has a fixed start and point of completion. Examples of a project might be a website or software design. Once the completed product is given to the client, the product development phase of the project ends.

A process is a recurring set of tasks that need to be executed to run your business. For example, when site visitors engage with your content they might convert to a new sales lead. These leads then need to be handled according to your internal processes. Every new lead is handled in the same set of defined rules to ensure you can help prospects in the best way possible.

Depending on whether you are managing a project or process, some tools will be better than others for your needs. For example, some tools include Gantt charts, which shows a project timeline. These chartsare great for project management, but not much help for recurring processes.

Measure Twice, Cut Once

The past few years has seen an explosion of high quality tools that can help you manage your business. A quick Google search for “project management tool” will produce dozens of offerings for you to explore. They all have a different balance of features, pricing and utility so there is lots to choose from.

Making the right choice for your business is key. Once you move to a solution, it’s really hard to change your mind. This is especially true if you have a team that is integrated into the same solution. You probably won’t be able to easily export and re-import your data to the new solution if you decide to move to a new product. At best you’ll have a couple of months where you are using overlapping systems while you transition.

Before you commit to a new management tool consider the team and company behind the software. There are a LOT of tools on the market, and some of them won’t be operational in three years. No matter how good the solution, the market is getting more and more competitive. Ideally you want to work with a company that will be maintaining their solution for many years to come.

Most solutions offer you a free trial to use their product. They know that the more you use their solution, the more likely you are to convert to a paying user. Use the free trials to narrow down your ‘short list’ of software matches. Most solutions will be very happy to have you do multiple free trials if you contact them and ask for an extension.

Where to Start?

Below are a few of the most popular tools on the market. The list is by no means exhaustive, but it will get you started.

 Trello
 Wrike
 Bitrix24
 Zoho
 Airtable
 Asana
 Jira
 Zenkit
 Pipefy
 TeamworkProjects
 Monday
 Basecamp

It’s worth noting that Trello, Bitrix24, Zenkit, and Pipefy have very robust free pricing plans. You can get a lot of productivity management without paying a cent.

Some Of The Largest Task Management Tools

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Best Marketing Automation Software for 2018

July 31, 20180 Comments
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Best Marketing Automation Software for 2018

Unlike many of the marketing trends that have come and gone, marketing automation — software platforms that streamline your complex work processes — is no passing trend. In fact, 90% of respondents report regular and periodic use of marketing automation for large-volume email campaigns.

By automating tedious and time-consuming tasks like this, as well as lead generation, social media, or tracking website traffic, you save hours of administrative time. In return, you have more room to focus on the big picture—the creative and problem-solving ideas and strategies ofthe job that made you fall in love with marketing in the first place. Here are the top picks for marketing automation software you need to check out in 2018.

Hubspot

As a go-to favorite among marketing professionals, Hubspot is a powerful tool that acts as a central hub for all your marketing and sales needs. Your bulk emails by the thousand will be a thing of the past with integrated and behavior-based drip campaigns. Lead generation is easier and more efficient with a robust system for managing contacts, as well as their highly customizable blogging platform, which “leads into landing pages and forms for contact conversion.” Hubspot also offers social media posting and tracking, so you can monitor from a
big-picture perspective. By creating campaigns that are date-focused and analytical, Hubspot helps your business’s overall efficiency and, therefore, its success.

Infusionsoft

Smart marketing means collecting data about each customer and using that info in a smart way to understand and grow your client base and business. Whether it’s by click-through or open rates, purchase behavior, or even a lack of communication from previous users, Infusionsoft helps you act on each unique action a customer takes on your site. This CRM and email marketing software automates your lead management and follow-up, as well as billing, payments, and so much more. Their easy-to-use email builder and custom auto-responders ensure your customers will be treated to a unique and personalized experience in every communication.

Mondovo

When it comes to your business’ SEO and social media, Mondovo is your one-stop shop for analytics and interaction. In one central place, you’ll find metrics, keyword research, a rankings monitor, and more. The on-page analyzer and audit tool help you determine what your site is missing and how you can improve it. Best of all, you can see what keywords your competition uses so you can improve your own strategy and performance. You can’t beat Mondovo’s free 30-day trial to test with unlimited access, but rates are affordable even thereafter.

Marketo

If you’re looking for a robust and highly customizable sales and marketing software platform, Marketo has earned a gold-star reputation, especially for larger businesses. Basic features like lead generation, website visitor tracking, search marketing, and email marketing are included, ofcourse, but where Marketo really excels is in the maturity of these features. For example, the A/B testing module allows you to test subject lines, email senders, or dates and times, so you can hone your outbound emails for increased conversions. Their micro-targeting allows you to give each user a highly customizable and unique experience. These testing features mean a more mature marketing strategy and, therefore, better results.

As a savvy marketing professional, you’re on top of your game and always wanting to improve in your role—much like the ever-changing nature of the industry itself. By adopting one of these marketing automation solutions that increase efficiency — and thereby, revenue and opportunity — you create a stronger marketing team overall.

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How To Spot An Inferior Web Hosting Provider – 21 Warning Signs [Infographic]

March 16, 20180 Comments
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When it comes to creating an online website for your business, 3 important factors that you need to get right are; Hosting, Domain, and a Website Builder. These three are the foundation of your business website and as such, plays a huge role in the success of your online growth. However, choosing a domain name, selecting a versatile website builder and picking a reliable hosting are all challenging tasks. Thus, today, we ll take a look at one of the aspects of website building, i.e. hosting.

Choosing a trustworthy web hosting is important if you want to improve your site s speed and performance and this, in turn, will help boost your site s SEO  and other marketing campaigns. Plus, since Google loves faster websites, it willalso help increase your site s ranking. Additionally, a good web hosting provider will provide you with all the essential tools that are needed to secureyour website and it will offer you a 24/7 customer support.

Thus, in order to ensure that you pick the right web host, here is an infographic that will help you differentiate between a good web hosting and a sub-standard one. The below infographic has listed the 21 warning signs of a poor web hosting service provider and as such, if you are in the process of selecting a hosting for your business then print this checklist and keep it handy in order to make a well-informed decision.

You can also download a PDF of this guide for free and if you want to read each of these warning signs in-depth then you can click here to check out the complete guide. So take a look at this infographic now and make the most of it!

21 Warnings That Indicate It’s Time to (Switch) Your Web Hosting Right Away [Infographic] by the team at hostgatorcouponcode.in

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8 Best Practices for Social Posts That Get Noticed

July 18, 20170 Comments
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8 Best Practices for Social Posts That Get Noticed [Infographic]

Courtesy of inboundli

Thanks to Gene Sobolev from Inboundli for the above infographic.

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How To Tag Your Best LinkedIn Connections

December 7, 20160 Comments
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Being able to tag your most appropriate LinkedIn connections when posting something new on LinkedIn needs to be an important skill in your LinkedIn armoury.

Rather than blindly firing off a new post or offer at random which might not be seen by those you most want to see it or worse, getting a bad name by swamping all your connections with highly annoying spam, it is possible to restrict what you want to share to specific categories or groups of clients.

This excellent article on LinkedIn Pulse by LinkedIn Expert & Author Viveka Von Rosen shows you precisely how. A short and informative video explanation by Viveka is also well worth the few minutes needed to view it:

How To Tag Your Best LinkedIn Connections

Do feel free to ask any questions or make relevant comments if you wish to.

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Organizational Stress

May 11, 20160 Comments
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How To Survive Organizational Stress

In the most basic sense of the word, stress is simply how our bodies respond to changes emotionally, mentally, and physically. No matter where we are and what our daily schedule looks like, stress impacts each of us every day.

However, if you find that your workplace fills you and your coworkers with more stress than you can manage with little hope of resolution, your workplace might be suffering what is called organizational stress.

In environments with lots of organizational stress, employees are more likely to have higher medical expenses, call in sick, or even quit. According to research on employee stress (illustrated in the infographic below), these associated costs can cost American businesses as much as $300 billion each year.

While stress can often feel like a personal issue, it is a manager’s responsibility to understand the symptoms of organizational stress and assist employees in managing obstacles that can result in unnecessary stress.

You can find some examples of these management strategies, along with more information about how organizational stress can impact us, in the infographic below produced for Pepperdine University’s Online MBA Program.

Surviving Organizational Stress

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