How to Make a Great Ad Campaign for Your New Product
Selling a product has never been more of a realistic goal for more of the population than it is now. Thanks to the development of technology it is now incredibly easy for anyone with an idea to make that idea a reality and to start selling their ideas as physical products. There are many avenues through which to do this, from using 3D printing to have designed cut out of material with lasers, to injection moulding and other forms of digital manufacturing.
Then, whether you decide to buy your product in bulk and sell it on at a profit, or to sell directly from the source using a print on demand service, all you need to do is to introduce your idea and you have a fully functional business that can make you a profit.
So these days, rather than the initial manufacturing, the most difficult part of the process is getting the word out and creating an audience. Of course the internet can help you here too though, and all you need to start generating sales is a good advertisement and the right PPC service.
But how do you make that ad campaign a success? Here we will look at some tips to help make your product sell as much as it deserves to…
Use a Professional
If you don’t have amazing design skills, then creating an advert yourself can be a bit of a challenge and often a mistake. This is an investment, and if you don’t put a little time and/or money in up front then your product just won’t sell. Keep this in mind then and be willing to track down someone who can do a really great job for you.
If you don’t have lots of cash this needn’t be a problem – just head over to a webmaster forum such as Digital Point or Warrior Forum, and then ask if anyone can provide the service for a cheap rate. You may be surprised to find that you can get an ad made for $10 or less. Otherwise you can try asking a friend or someone you know who happens to have a knack for design.
Alternatively if you do make the ad yourself, be sure to use the right software such as Photo Shop and to spend a lot of time making a high def image. Refer to other ads online for inspiration.
What to Include
In terms of the text to include you are now walking a fine line, and what’s important is that you include enough hype to make it sound tempting, but without lying or mis-sellling. Bear in mind that for a pay-per-click campaign you’re going to pay each time someone visits the page but one those who really want to be there are going to earn you profit in return. If you are ‘tricking’ people into clicking your ad, then your conversion rate will be low and your overheads will be unnecessarily high.
Instead then, include as much detail as possible – say the price even and precisely what it does – and this way you will only get clicks from people who are at least potentially wiling to spend that much money on your product.
The article is written by freelance writer Sara Brown, who has been in the field of writing since many years. He also writes for Berkeley Sourcing group, a plastic injection molding manufacturers for small business in California.
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Thank you for your article, Sara!
Cool blog! Is your theme custom made or did you download it from somewhere?
A design like yours with a few simple tweeks would really make my blog jump out.
Please let me know where you got your design. Thank
you