Guest Articles

9 Bad Habits At Work And How To Fix Them

September 21, 20180 Comments
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No matter if you’re a successful business owner or budding entrepreneur, we all have bad habits that diminish our productivity and drain our happiness. Bad habits sneak into our daily routines and hold us back from producing our best work. The first step in combating your bad habits is recognizing the habits you’re currently engaging in that need to improve.

The trick to conquering your bad habits is to realize that the goal isn’t to erase them, but to replace them. Bad habits are usually caused by an underlying factor like stress or boredom, so if you can identify a new habit that addresses the underlying problem, you will be much more successful in kicking your old habit.

For example, if you find yourself checking your email too often to stay on top of all you have to do, try replacing that with a to-do list that you create at the beginning of the day. This combats the underlying cause while providing a more productive habit as a replacement.

This technique can be applied on anything from skipping breakfast to spending too much on new business expenses. However, be careful not to take on too many bad habits all at once, to make sure you don’t get frustrated and overwhelmed.

Once you reduce your bad habits you’ll reap benefits in many areas of your life. Bad habits at work may cause you to be unhappy and undermotivated, which carries over when you go home. But when you cut your stress, increase your productivity, and project a professional demeanor, you’ll become happier and more successful in the rest of your life as well.

To help you reduce your bad habits, Fundera created an infographic on nine bad habits and how to fix them. Check it out below:

9 bad habits at work and how to fix them

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Some Of The Largest Task Management Tools

August 2, 20180 Comments
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Compare Project Management Tools: An Overview

Lock in Productivity

Did you know that people get a hit of dopemine (pleasure chemical) just by checking things off on their’to do’ list?

The important thing is to ensure we are doing the ‘right’ things, not just checking off tasks that add littlevalue to our goals.

The easiest way to ensure you are getting lots of ‘productive checks’, with a strict focus on important tasks is to use a project management tool. These online tools will focus you (and your team) on the right tasks that need to be tackled next to achieve your target outcomes.

What’s The Best Tool?

As with many things, “what’s best?” depends on your budget and what you want to achieve.

To begin, decide whether you are managing a project, or a process.

A project has a fixed start and point of completion. Examples of a project might be a website or software design. Once the completed product is given to the client, the product development phase of the project ends.

A process is a recurring set of tasks that need to be executed to run your business. For example, when site visitors engage with your content they might convert to a new sales lead. These leads then need to be handled according to your internal processes. Every new lead is handled in the same set of defined rules to ensure you can help prospects in the best way possible.

Depending on whether you are managing a project or process, some tools will be better than others for your needs. For example, some tools include Gantt charts, which shows a project timeline. These chartsare great for project management, but not much help for recurring processes.

Measure Twice, Cut Once

The past few years has seen an explosion of high quality tools that can help you manage your business. A quick Google search for “project management tool” will produce dozens of offerings for you to explore. They all have a different balance of features, pricing and utility so there is lots to choose from.

Making the right choice for your business is key. Once you move to a solution, it’s really hard to change your mind. This is especially true if you have a team that is integrated into the same solution. You probably won’t be able to easily export and re-import your data to the new solution if you decide to move to a new product. At best you’ll have a couple of months where you are using overlapping systems while you transition.

Before you commit to a new management tool consider the team and company behind the software. There are a LOT of tools on the market, and some of them won’t be operational in three years. No matter how good the solution, the market is getting more and more competitive. Ideally you want to work with a company that will be maintaining their solution for many years to come.

Most solutions offer you a free trial to use their product. They know that the more you use their solution, the more likely you are to convert to a paying user. Use the free trials to narrow down your ‘short list’ of software matches. Most solutions will be very happy to have you do multiple free trials if you contact them and ask for an extension.

Where to Start?

Below are a few of the most popular tools on the market. The list is by no means exhaustive, but it will get you started.

 Trello
 Wrike
 Bitrix24
 Zoho
 Airtable
 Asana
 Jira
 Zenkit
 Pipefy
 TeamworkProjects
 Monday
 Basecamp

It’s worth noting that Trello, Bitrix24, Zenkit, and Pipefy have very robust free pricing plans. You can get a lot of productivity management without paying a cent.

Some Of The Largest Task Management Tools

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Best Marketing Automation Software for 2018

July 31, 20180 Comments
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Best Marketing Automation Software for 2018

Unlike many of the marketing trends that have come and gone, marketing automation — software platforms that streamline your complex work processes — is no passing trend. In fact, 90% of respondents report regular and periodic use of marketing automation for large-volume email campaigns.

By automating tedious and time-consuming tasks like this, as well as lead generation, social media, or tracking website traffic, you save hours of administrative time. In return, you have more room to focus on the big picture—the creative and problem-solving ideas and strategies ofthe job that made you fall in love with marketing in the first place. Here are the top picks for marketing automation software you need to check out in 2018.

Hubspot

As a go-to favorite among marketing professionals, Hubspot is a powerful tool that acts as a central hub for all your marketing and sales needs. Your bulk emails by the thousand will be a thing of the past with integrated and behavior-based drip campaigns. Lead generation is easier and more efficient with a robust system for managing contacts, as well as their highly customizable blogging platform, which “leads into landing pages and forms for contact conversion.” Hubspot also offers social media posting and tracking, so you can monitor from a
big-picture perspective. By creating campaigns that are date-focused and analytical, Hubspot helps your business’s overall efficiency and, therefore, its success.

Infusionsoft

Smart marketing means collecting data about each customer and using that info in a smart way to understand and grow your client base and business. Whether it’s by click-through or open rates, purchase behavior, or even a lack of communication from previous users, Infusionsoft helps you act on each unique action a customer takes on your site. This CRM and email marketing software automates your lead management and follow-up, as well as billing, payments, and so much more. Their easy-to-use email builder and custom auto-responders ensure your customers will be treated to a unique and personalized experience in every communication.

Mondovo

When it comes to your business’ SEO and social media, Mondovo is your one-stop shop for analytics and interaction. In one central place, you’ll find metrics, keyword research, a rankings monitor, and more. The on-page analyzer and audit tool help you determine what your site is missing and how you can improve it. Best of all, you can see what keywords your competition uses so you can improve your own strategy and performance. You can’t beat Mondovo’s free 30-day trial to test with unlimited access, but rates are affordable even thereafter.

Marketo

If you’re looking for a robust and highly customizable sales and marketing software platform, Marketo has earned a gold-star reputation, especially for larger businesses. Basic features like lead generation, website visitor tracking, search marketing, and email marketing are included, ofcourse, but where Marketo really excels is in the maturity of these features. For example, the A/B testing module allows you to test subject lines, email senders, or dates and times, so you can hone your outbound emails for increased conversions. Their micro-targeting allows you to give each user a highly customizable and unique experience. These testing features mean a more mature marketing strategy and, therefore, better results.

As a savvy marketing professional, you’re on top of your game and always wanting to improve in your role—much like the ever-changing nature of the industry itself. By adopting one of these marketing automation solutions that increase efficiency — and thereby, revenue and opportunity — you create a stronger marketing team overall.

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How To Spot An Inferior Web Hosting Provider – 21 Warning Signs [Infographic]

March 16, 20180 Comments
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When it comes to creating an online website for your business, 3 important factors that you need to get right are; Hosting, Domain, and a Website Builder. These three are the foundation of your business website and as such, plays a huge role in the success of your online growth. However, choosing a domain name, selecting a versatile website builder and picking a reliable hosting are all challenging tasks. Thus, today, we ll take a look at one of the aspects of website building, i.e. hosting.

Choosing a trustworthy web hosting is important if you want to improve your site s speed and performance and this, in turn, will help boost your site s SEO  and other marketing campaigns. Plus, since Google loves faster websites, it willalso help increase your site s ranking. Additionally, a good web hosting provider will provide you with all the essential tools that are needed to secureyour website and it will offer you a 24/7 customer support.

Thus, in order to ensure that you pick the right web host, here is an infographic that will help you differentiate between a good web hosting and a sub-standard one. The below infographic has listed the 21 warning signs of a poor web hosting service provider and as such, if you are in the process of selecting a hosting for your business then print this checklist and keep it handy in order to make a well-informed decision.

You can also download a PDF of this guide for free and if you want to read each of these warning signs in-depth then you can click here to check out the complete guide. So take a look at this infographic now and make the most of it!

21 Warnings That Indicate It’s Time to (Switch) Your Web Hosting Right Away [Infographic] by the team at hostgatorcouponcode.in

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Organizational Stress

May 11, 20160 Comments
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How To Survive Organizational Stress

In the most basic sense of the word, stress is simply how our bodies respond to changes emotionally, mentally, and physically. No matter where we are and what our daily schedule looks like, stress impacts each of us every day.

However, if you find that your workplace fills you and your coworkers with more stress than you can manage with little hope of resolution, your workplace might be suffering what is called organizational stress.

In environments with lots of organizational stress, employees are more likely to have higher medical expenses, call in sick, or even quit. According to research on employee stress (illustrated in the infographic below), these associated costs can cost American businesses as much as $300 billion each year.

While stress can often feel like a personal issue, it is a manager’s responsibility to understand the symptoms of organizational stress and assist employees in managing obstacles that can result in unnecessary stress.

You can find some examples of these management strategies, along with more information about how organizational stress can impact us, in the infographic below produced for Pepperdine University’s Online MBA Program.

Surviving Organizational Stress

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What A Great Reception Could Do For Your Business

August 13, 20150 Comments
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Businesses across the world are keen to create stylish and comfortable reception areas and they often invest significant sums of money in designing and furnishing these spaces.

It’s certainly straightforward to access the necessary resources. For example, the collection of office furniture from Furniture at Work contains a range of pieces designed specifically for reception areas, including leather tubs chairs, modular seats and curved desks. But just how important is this part of your premises and is it worth putting so much effort into getting it right? To help you understand the significance of this issue, here are three things that a great reception could do for your company.

Helps You To Secure New Customers

OK, so the best reception in the world won’t secure you new customers by itself, but having a comfortable, professional looking space in which to greet potential clients can help you to win them over. In the business world, first impressions count and if your reception exudes class and style, your visitors are more likely to be persuaded by any subsequent sales pitches. A well planned, furnished and decorated reception gives the impression that your company knows what it’s doing and is going places. When it comes to encouraging people to sign on the dotted line, this can be a huge help.

Boosts Your Brand

Then there’s your brand to consider. All business owners understand the significance of branding when it comes to things like marketing material and packaging, but all too often they lose sight of the importance of this issue when they’re planning their offices. To create a truly successful brand, you have to ensure it runs right through every aspect of your company, including your workspace. By creating a reception area that reflects your firm’s ethos and features plenty of branded signage, you can help to reinforce your image to the outside world.

Makes It Easier To Attract The Best Personnel

Having a high-quality reception can even help you to attract a higher calibre of employee. People want to work in comfortable, attractive offices and so prospective staff members will pay keen attention to this part of your office. If they don’t like what they see, they might form a negative impression of your company and this could have a bearing on whether they decide to accept any job offers. Given the importance of attracting and retaining the most talented personnel, this is not an issue you can afford to ignore.

So, while reception areas may be small, they can have a big impact on the success of businesses. If you think this part of your premises is in need of a little TLC, now could be the time to invest in a revamp.

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The Importance of an Employee Handbook

June 22, 20150 Comments
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The importance of an employee handbook that clearly sets out your business policies and procedures cannot be overstated. Although it is not a legal obligation for businesses to have a staff handbook, having one can help to dramatically improve the overall strategy for corporate governance in any type of business. A clear and concise employee handbook can help to settle workplace disputes before they begin and protect both yourself and your employees from unnecessary conflict and the potential of litigation. It also serves to inform your employees of what is expected of them and gives them an idea of what is and is not considered acceptable behaviour.

An employee handbook should be provided to employees during the induction process and should include job-related employment information covering workplace ethics, health and safety guidelines, employee privacy, staff recruitment and customer service standards. The handbook should also include provisions for holiday arrangements, company rules, payroll information, disciplinary and grievance procedures, industry regulations and any other laws with which the business must comply. It can help improve employee morale by demonstrating that you are interested in fair and consistent communication for your employees, and it can also be used to bring new employees up to speed more quickly.

The policies and working practices that are set out in the employee handbook are more beneficial and useful when they are applied as guidelines rather than as rules and regulations that must be adhered to. It’s important to avoid complex and convoluted policies and to minimise the use of legalese within the handbook, as employees who become frustrated with the amount of information and with convoluted policies are unlikely to read it.

How a Handbook Will Protect You

In the event of an employee taking legal action against your company, an employee handbook could prove to be a very useful tool in your defence. Although a staff handbook does not prevent the business from being sued, it can instead be used as a form of documented evidence. For example: If the handbook explains how overtime is calculated and your employees have acknowledged receipt of the handbook, then this could protect the business should it be accused of not paying the correct amount of overtime.

In order to provide the maximum amount of legal protection to the business, the employee handbook should be regularly updated in order to comply with the latest employment laws, as certain sections may become irrelevant and others need further clarification as rules and regulations are amended. It is therefore important that the handbook is reviewed annually and updated accordingly. It is also good practice to ask employees to acknowledge receipt of the handbook in the form of a signed document, which will also help protect the company in the case of a legal dispute.

How to Update Company Policies

There are numerous reasons why company policies may need to be reviewed and updated, such as company growth or a change in the direction or organisational structure of the business. By having a clear and concise procedure for reviewing and, if necessary, updating the employee handbook, a company can minimise the amount of time it takes to implement such changes. Some useful tips for updating an employee handbook include:

Identify the right person for the job: Ideally, the best person to oversee this task would be an HR manager, but it is equally important to record the views of all members of departments, as the policies outlined in the handbook can affect the various levels of staff in different ways.

Gather information: Research within the company to determine the need for the new policy and decide how important it is. Discussing similar policies with other companies can be useful to find out how it was implemented.

Keep the new policy simple: The language used should be simple and easy to follow and understand. Underlining the business objectives and also the benefits of the policy change and how it will be implicated among the team can help to encourage employee adoption.

Add the policy to the employee handbook: Effective use of illustrations to explain exactly what the new policy does and why it has been added can be useful. A cover letter should be included to explain why the changes were made.

Present the new policy to all employees: A meeting should be arranged so that the new policy can be discussed. By taking the time to go through and explain the change and answer any questions employees may raise, you are more likely to identify any misleading information or loopholes in the policy which may need to be amended.

The importance of an up-to-date employee handbook cannot be over-emphasised. Employees must understand the rules of their working environment and the basis and justification for these rules (policy), as well as what they and others are expected to do (procedures). An employee handbook is an extremely important tool that helps directors and senior management run a company smoothly and efficiently.

Founded in 2002, Compliance Week is the leading online source of news and information relating to corporate governance, risk and compliance. Compliance Week features weekly electronic newsletters, a monthly print magazine, proprietary databases, industry-leading events and a variety of interactive features and forums. Our mission is to help our subscribers comprehend and comply with the constantly evolving global regulations and standards to which public companies must adhere, and our focus is on critical regulatory and compliance issues related to financial reporting, regulatory enforcement, corporate governance, enterprise risk management, and related global issues.

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How Smart Storage Is Empowering Entrepreneurs

November 17, 20140 Comments
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A recent report puts Britain at the top of the list when it comes to self-employment. We’re now, apparently, the self-employed capital of Europe. Some 4.5 million of us work for ourselves, making up over 15% of the labour market.

Various reasons are cited, from a weak jobs market to more people wanting to forge their own path towards fulfilling their aspirations. Whatever other motives drive people towards the entrepreneur life, leaps forward in technology along with practical and accessible physical storage options play a part.

Physical Storage

Gone are the days when you need a bank loan just to hire enough space to store physical stock. The previous lack of small to mid-sized storage capacity was a stumbling block to any entrepreneur who wanted to enter the retail or mail order market. As the popularity and acceptability of online auction sites grew, (they’re now used by major High Street vendors as well as sole traders), a rising need for secure storage became apparent.

Home storage lacks organization. It smudges the boundaries between a healthy work/life balance out of existence. Warehousing is beyond the means of the smaller trader so a sizeable gap in the marketplace grew.

Enter self storage companies like Big Yellow, who now offer a viable and professional, long-term solution. That’s long-term in a business-life sense, not in a contract sense, because with storage room rentals from just a week, traders are free to respond to changing business needs with very short notice periods. Moving up or down in storage space so as to accommodate seasonal fluctuations is common. The availability of large lockers also puts storage within reach of those with very modest needs who don’t need entire rooms. These allow entrepreneurs to start out on a professional footing from the beginning, with a ready-made plan for growth.

Self storage companies provide secure, easily accessible storage, with plenty of space for delivery vehicles. In addition, helpful staff will sign for deliveries when you’re not there. Add in extended opening hours, and it’s easy to understand why up to half the units in a facility are now taken up by business ventures.

Cloud Computing for Virtual Storage

Cloud computing came of age when devices were taught to talk to each other. Now, an account with any of several cloud storage providers means you can email customers at home then nip out to the self storage unit to pack up orders, without losing track of stock levels. Customers expect a rapid response when they contact you, so keeping up with mobile and cloud advances can give you the edge.

Whichever of the best known providers you choose, makes little difference. Dropbox, Google Drive or iCloud all offer some storage capacity for free with the option to upgrade as business storage needs grow. If you’re a Microsoft user and a 365 subscriber, you can now also sign up for unlimited storage with OneDrive which is rolling out over the coming months.

Seamless Storage and Customer Service

Having a disconnect between the point of sale and the stock storage location can cause delays in restocking and mixed up dispatches, which can both add up to unhappy customers and lost sales.

Savvy entrepreneurs who harness the best of both worlds: professional, flexible storage and the power of cloud computing, pull off the seemingly impossible feat of being in two places at once.

They’re in the office taking care of admin and customer support, but also at the depot managing stock and dispatching orders. In a fast paced business environment, it’s hard to think of a more efficient solution.

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Common Office Rental Mistakes – Six to Avoid Making When Hiring an Office

August 26, 20140 Comments
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There’s little doubt that there are some great office rental opportunities out there, though for the inexperienced business owner, entrepreneur or manager, how can they tell a great deal from one precisely the opposite?

Rental rates naturally play a major role in their estimations, but as anyone who’s ever hired office space before should know well, there’s a lot more to a great office rental than rental rates alone, no matter how favourably low they are, or as is often the case, appear at first.

An orange office

Image credit: Simon Collison, license Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0)
Image source: https://www.flickr.com/photos/collylogic/4793874877

There are many areas in which office rental mistakes are made, not all of which involve contracts, landlords or office space, but rather the way one goes about making arrangements, for example, procrastinating and not allowing themselves adequate time which often leads to them making panic decisions – that’s number one.

Procrastinating and making panic decisions

Six months prior to relocating is widely considered the right time to start searching for a new office rental because there’s a lot more involved in hiring an office rental than signing on the dotted line and moving in – much more.

Commercial tenants who fail to give themselves ample time generally find themselves making panic decisions and these are the decisions that often take their toll on the health of a business in a myriad of ways.

Not clarifying business objectives

What are your objectives for relocating to a new office space, or if you’re taking your business from the spare bedroom or garage to a ‘proper’ office, what are your reasons for relocating?

Failing to clarify your business objectives regarding office space often has disastrous results; consequently, you need to understand your office space needs to make sure the office you hire meets the specific needs of your business.

Not shopping around

With so many offices for rent it really does pay to shop around. Not only do you need to compare office rental rates in the area you’ve decided upon, but you also need to compare factors like contract flexibility, location, access to public transportation, car parking facilities and meeting space, networking opportunities, local amenities and so much more – this is why you need to allow yourself ample time to hire an office.

Not seeking representation

This isn’t necessary everywhere, though in some countries, most notably the US, commercial tenants aren’t afforded the same rights as residential tenants. “Unlike residential tenants, there are no laws that protect commercial tenants. You are on your own to negotiate a lease that protects your own interest,” says Otto J. Kostbar, Esq., a real estate expert based in Jamesburg, NJ.

Not inspecting the office and/or the contract

Before signing on the dotted line it’s imperative that you inspect the office for breakages and signs of wear and tear and document them with the landlord for future reference.

Inspecting the contract before signing is also crucial, and whilst you probably don’t need legal representation, it’s not a bad idea and could prevent problems in the future. If you don’t want to pay for a solicitor, have an experienced business peer or friend look over the contract for you.

Not negotiating with landlords

Never underestimate your negotiating leverage – most landlords would rather have a tenant in now at a lower rate than deal with the uncertainty of leaving an office vacant.

Most commercial property experts advocate making plans to hire office space at least six months in advance because this provides tenants with ample time to explore the options available to them, inspect offices, scrutinise lease documents and negotiate with landlords – how much time have you given yourself?

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Social Media: Work-Place Distraction or Productivity Tool?

May 9, 20140 Comments
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Whether staff should be able to use social media in the workplace is a topic for discussion from board room to staff room in many contemporary work places. As a result, many companies, from small businesses to large corporations, find themselves needing to implement a social media policy in the workplace just so that the parameters and role of social media during working hours can be clearly defined and, just as importantly, understood by all concerned. So what are the arguments?

Social Media: Work-Place Distraction or Productivity Tool?

A Work-Place Tool:

In terms of contemporary workplaces and today’s high-tech working environments, it seems that there are plenty of reasons why allowing staff to access social media might be a positive thing:

  • Not banning (or disabling as some companies have been known to do) Facebook and the like during working hours shows trust in employees and can therefore boost morale.
  • Keeping social media available and not banned demonstrates respect that employees have their own time during breaks and lunch. This also gives employees a chance to show responsibility for their own actions and in managing their own work schedules, including those mini-breaks social-networking!
  • Employees’ social media accounts are generally personal and disassociated with the company or business: therefore interactions there don’t reflect on the business. The exception to this may be LinkedIn … which is one form of social media which many companies particularly object to during working hours.
  • A company allowing the use of social media reflects a business which recognises that different generations have different needs and skills. Allowing social media interactions during breaks is the action of a forward-thinking, pro-active company where technology, as well as employee management is concerned.
  • Using social media can also be an asset to internal interactions, adding to the hub and speed of conference and query between colleagues, for instance through Twitter’s private messaging system.
  • Use of social media could be used as a privilege and benefit for employees.
  • For industries such as marketing, design and the Arts, use of the internet and visual social media sites such as You Tube, Stumble Upon and Pinterest can provide great inspiration and can be a useful tool for productivity.
  • Similarly, for businesses which pride themselves on being up to date within their industry or within popular trends generally, allowing staff to frequently access news-feeds and trending topics can not only boost productivity, but inspire company-relative responses and on-trend initiatives.
  • Social media can also be a vital tool for promotional purposes and communication.

It’s also interesting to note that an Australian study from the University of Melbourne (2009) showed that using social media during work breaks resulted in a 9% increase in total productivity.

“We’re now seeing technology playing a vital part pre and post event with skilled social media marketers creating an event buzz and facilitating greater interaction and networking between attendees/participants.”

Rob Spaul of Team Tactics, a corporate events company based in London

Finally, allowing the use of social media offers the opportunity for businesses to create in-house experts who can help you to market your company and products online without the aid of expensive external consultants; team building days including sharing know-how across a range of social media sites can be empowering, enjoyable and motivating for your employees and productive and inexpensive for companies.

A Work-Place Distraction:

Popular arguments against the use of social media in the work place include:

  • Social media’s addictive element. This “time suck” effect, as it’s known in the US, can lead to staff spending longer breaks than they are allowed or becoming distracted from their work through obsessive checking for messages, both of which result in a loss of productivity.
  • The absence of social media in the work place helps to establish a balance between work and social activities: for some companies, social media has the word social included in the title for a reason and therefore it has no place in the work place!
  • Social media is, for some, a popular place to vent frustrations and therefore allowing easy access to it when all’s not well in the work place may not seem ideal!
  • Network security issues can be a very real issue for many companies. Passing on links in the “have you seen this …?” vein is a popular part of social messaging and whilst many companies don’t object per-se to their employees accessing social media in their break-times, they find they need to draw the line on the possibility of this happening via company hardware, which may then be compromised by link- sharing facilitated malware and viruses.

The Fine Line

Of course, where there are black-and-white arguments, there will also be shades of grey. Some social media, such as LinkedIn, has a greater business, entrepreneurial and job searching profile and whilst it could benefit your company to allow employees to access it during working hours, you might never be quite sure if they are networking on your behalf … or their own!

Even if social media is being used appropriately and within company guidelines, many companies may still be concerned that by allowing or actively encouraging social media use across the working day, they are failing in helping employees to build up those important face to face communication skills and interactions. This lies in direct conflict with the fact that social media is a vital tool in helping to build “virtual” relationships which can be key when networking, with international colleagues, for example. All of which can be a real conflict for some companies in deciding on their social media policy.

Additionally, it’s almost impossible to implement a blanket ban on social media during the working day as many workers will still be able to use their own personal devices in their breaks.

Finally, it’s worth remembering that the current trend across all kinds of business is “transparency”. By having a fully embedded social media policy which recognises the role of social media in the work place both for business and social purposes presents your business as transparently pro-active in supporting your employees and encouraging both employee and customer loyalty at the same time.

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