Author Archive for Gabrielle Gardiner

Gabrielle Gardiner is a Content Marketing Specialist at Siege Media

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How to Support Small Businesses in the Pandemic Economy

September 9, 20200 Comments

How to Support Small Businesses in the Pandemic Economy

Although most small businesses have already felt the most intense negative effects of the COVID-19 lockdown, chances are that they’re still recovering on many levels. Small businesses in every community are still fully financially recovering and can use your continued support. Want to be a long-term partner in the success of the entrepreneurs and family-owned businesses in your area? We put together some actions you can take:

1) Participate in Crowd-Funding

Crowdfunding is defined as the act of funding a project by raising small amounts of money from a large number of people. In terms of helping small businesses, this can be an extremely viable way to lend a helping hand. Why not assist with building the long-term financial foundations of your favorite small businesses in your community?

2) Buy Essentials Locally

Rest assured that your hard-earned cash is better off in the hands of local entrepreneurs than corporate giants. Keep in mind that family-owned businesses can get hit hard with the cost of rent. Even if they seem to be doing well, you never know the bills they’re struggling with on a daily basis.

3) Support Via Social Media

Buy locally and also, but also to post about it on your social accounts and spread the word. Word of mouth recommendations can go a long way, too. Have a friend looking to purchase a gift? Recommend a local gift shop. Most small businesses have online shops, so geography doesn’t matter.

Unfortunately, many small businesses are feeling the continued impact of decreased revenue due to COVID-19. Since new entrepreneurial ventures don’t always have the strongest emergency fund or access to governmental resources yet, they rely on community support.

It’s time to step up to the plate if you haven’t already. It’s a win-win situation because supporting family-owned businesses help boost the overall economy. Encourage your family and friends to do the same and buy local. Every referral counts!

Take a look at the graphic below from The Zebra to learn more examples of how to support small businesses during the pandemic.

How to Support Small Businesses in the Pandemic Economy


How to Succeed in the New World of Networking Online

July 27, 20200 Comments

How to Succeed in the New World of Networking Online

To thrive in the post-pandemic world of networking, professionals need to refresh their approaches to building their networks. Since networking online is the only option right now, it’s more important than ever before to try new tactics. Your digital personal brand is vital to your success. No matter your career path, there are opportunities to participate in remote networking through webinars, online workshops, and more. In fact, some of the best professional networking events are going digital and will be more accessible than ever before.

First, it’s important to audit your online professional networking habits. Do your virtual interactions reflect how you portray yourself in-person? Do you have a “digital handshake” that leaves a positive impression? Have you mastered the art of following up without seeming relentless? Being tech-savvy and virtually showcasing your soft skills are imperative to stand out amid the new wave of networking.

You need to convey not only your expertise but also your personality through a screen—much easier said than done. Digital events and networking Zoom calls give you the chance to connect with fellow participants and industry leaders like you would at a conference, but usually in a smaller, more personal group. Also, there are Facebook, LinkedIn, and Slack communities where you can connect and share ideas. Try not to be disappointed by canceled conferences and professional happy hours—there’s still plenty of potential for building meaningful relationships through online networking in 2020.

Try approaching networking online in a proactive way in the wake of COVID-19. With increased stress levels, it’s easy to do just the bare minimum networking-wise. Don’t fall into the trap. Focus on the advantages of connecting with fellow professionals online, try some new platforms, and make networking a habit. Below, check out a fun and helpful graphic from LiveCareer with tips on how to make the most of networking online.

How to Succeed in Networking Online


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