Author Archive for Adam Tyler

Adam Tyler; is a marketing manager at, a leading firm for manufacturing custom usb in Canada. He is a keen reader and reads business magazines in his spare time to keep himself updated with the latest happenings in the world of business.

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6 Ways To Promote Your Product Once You Take It Online

June 3, 20131 Comment

If you want to start selling your product online it can be overwhelming. You have been offline your entire life, so where do you start after you have built your website? You’re actually really lucky because it’s never been easier to promote a product to the masses. Here are a few ways to get you started. You should obviously test out a few of them, but when you find something that works you should concentrate on that one method until you start making as much money as possible.

Just pay for ads

If you’re looking to see instant results there are not a lot of ways you can do it. The quickest way to bring in some money is by paying for ads. There are a lot of different places you can test out, but the general idea is always the same. You must find a winning campaign then scale up. That means you make more money than you’re spending, which can actually take a while to achieve so don’t give up as soon as you lose a few hundred dollars.

Give your product away

If you have a physical product it might be a good idea to give it away to a few people. You will have to select them very carefully because they should have a platform where they connect with a lot of followers. If you need an example you can think of a blogger with lots of readers. If you gave them one of your products and they loved it they might help you promote it on their blog. This does work well if you send your products to the right people.

Team up with someone

There are plenty of people who will happily team up with you and it’s only a matter of finding them. You have to be careful because you’re not looking for anyone you are in direct competition with. If you sold snowboard boots you could team up with someone who sold snowboard bindings. Each person could recommend the other person’s product. You just need to find someone who has a product that complements yours.

Run a competition

If you offer your product as a prize in a competition it will help get it in front of more eyeballs. You should ask people to share the link to your competition and in doing so they automatically enter the draw. I’m sure you have seen a lot of these already if you use Facebook. The reason they are so popular is because they work. You just need to be creative because there are a lot of ways you can promote your competition.

Try to go viral

If you come up with an amazing blog post or video it has the potential to go viral. When this happens it will spread like wildfire around the Internet and you will end up with a huge amount of people back at your site. They will then buy your product because your post or video was so good. You can never predict when something will go viral, but you can definitely aim for it with every single thing you do.

Email people regularly

If you have a website you need to be collecting email addresses. It doesn’t matter who you are or what you sell. If you email people on a regular basis they will think of you whenever they want to buy a product you sell. You just have to make sure you are not pitching them in every email. You should be giving them some great advice that changes their life. That is how you turn someone into a customer and email is a great way to do it.

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  •  License: Royalty Free or iStock source:
  •  License: Royalty Free or iStock source:
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Author of this post, Adam Tyler; is a marketing manager at, a leading firm for manufacturing custom usb in Canada. He is a keen reader and reads business magazines in his spare time to keep himself updated with the latest happenings in the world of business.


6 Simple Tips For Making Any Business Card Standout

April 3, 20130 Comments

When someone gives you their business card they do it with a sense of pride. You can see that it means a lot to them. It makes them feel important. There’s even people walking around handing out cards that have no reason to. It just goes to show how much respect people have for a simple bit of paper with a few details on it. Even though people are really attached to them they end up getting it all wrong. Business cards are great for networking and drumming up some business, but the cards have to look great.
Some people don’t get this and their cards end up looking shocking. If they gave one to you it would probably go straight in the trash. Luckily it’s not hard to get them right if you remember some simple steps. Once you get your cards right then you can quite rightly feel proud when you hand them out, but not before. Let’s take a look at some of those steps in more detail before you print your next card.
Keep it simple

When someone puts out their hand and takes your business card they want it to be simple. When they need to contact you they want to know how. When they want to be reminded what your business is your card should tell them. If you have any other information it should be obvious. The aim of the game isn’t to make it hard for someone. Nobody wants to waste time on your business card. Keep it simple and you’ll do good.
Include important info
Don’t forget to add important information that should be there. There’s no point having hundreds of cards printed if they don’t serve a purpose. If your customers are going to be online you want to give them your email address and URL. They won’t want your phone number. If you want someone to join your Facebook group you should have it on there instead of them trying to find you. Make sure every important piece of information is there.
Choose paper wisely
You can obviously have your card printed on different types of paper. The more expensive paper is obviously much nicer. If you’re a professional you should be choosing the nicer stuff. Only choose the basic paper if you don’t plan on making a good impression. Sometimes you won’t need to make a good impression, so don’t worry. As long as people have your contact details that might be all they need.

Use an image

They do say a picture paints a thousand words. This could be the case for your business card. If you’re a painter then having a picture of a paintbrush will leave no confusion. They won’t have to look through all their cards because the one with the big paintbrush will stick out. Sometimes an image doesn’t convey professionalism, so be careful. I guess it just depends what your job is.
Steal ideas
You should go around and collect some cards from your competitors. This will allow you to see what they are doing to get customers. You can then take their great ideas and change the bad ones. It also lets you know what the general industry standard is, because you don’t want your card to be completely different to every other one in your industry. This might work out, but more often than not you’ll be left looking like a fool.
Use your logo

People want their logo to be recognized. It’s why most companies print it on everything and happily pay for the pleasure to do so. When someone has your card and it doesn’t have a logo they won’t have any way of remembering you. You’ll just be that card lying in the drawer that is just words. They think they might know you, but they can’t be sure. Just stick your logo on it.

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The writer of this article is Jacob Shelby.


2 Ways To Ensure Success When Using Pay Per Lead Affiliate Programs (by Kenneth Parkar)

April 6, 20113 Comments

When any affiliate program pays affiliate on any particular or any specific action,, then that program is called a pay per lead affiliate program. This is a very good way of earning money if you are an online marketer. You should also remember that one of the important reasons for which this program is so popular is that when it comes to these types of programs, then there is no need of sale.

The purpose of these programs is to promote the free services that products provide. The sellers are able to get a lot of information about the visitors through these programs. There is no purchase made by the visitors of the website, thus the rate of conversation is very high.

You should remember that if you do pay per leaf affiliate marketing, then you may gain a lot of money as well loose a lot of money. These pay per lead programs are not at all free of risk. Thus, it is essential for you to make good use of pay par lead affiliate programs if you want to achieve any success in your campaign.

What strategies you can implement to get success?

You are already aware that you can not be successful in using pay per lead affiliate programs if you do not know how to do it properly. Some ways in which you can ensure that you profit, are as follows.

1. Forming different websites for unrelated categories: If you want to get the targeted traffic to your website, then you must try and create different websites for all the different categories. To get the information of your visitors you may make use of opt-in lists. This is a very important thing to do as you can utilize the information to send e-mails to those who are on the list. With theses e-mails you can send the links of the lead per affiliate programs. The benefit that you get is that the people you send the mail to are your targeted customers. This is made certain as they have already revealed that they have a certain amount of interest in the products and services offered by your website. So, when you do this you target a few fixed number of customers and this improves your success rate.

2. Sending the traffic directly to the programs: If you can send the traffic straight away to the pay per lead affiliate programs landing, then you can be sure of getting success. This is because if you do this, then you will not risk losing out on your customers and your conversation rate speeds up automatically. You can start paying per click if you want to generate more traffic.

If you implement these strategies, then you will surely get success in making use of pay per lead affiliate programs.


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