Businesses across the world are keen to create stylish and comfortable reception areas and they often invest significant sums of money in designing and furnishing these spaces.
It’s certainly straightforward to access the necessary resources. For example, the collection of office furniture from Furniture at Work contains a range of pieces designed specifically for reception areas, including leather tubs chairs, modular seats and curved desks. But just how important is this part of your premises and is it worth putting so much effort into getting it right? To help you understand the significance of this issue, here are three things that a great reception could do for your company.
Helps You To Secure New Customers
OK, so the best reception in the world won’t secure you new customers by itself, but having a comfortable, professional looking space in which to greet potential clients can help you to win them over. In the business world, first impressions count and if your reception exudes class and style, your visitors are more likely to be persuaded by any subsequent sales pitches. A well planned, furnished and decorated reception gives the impression that your company knows what it’s doing and is going places. When it comes to encouraging people to sign on the dotted line, this can be a huge help.
Boosts Your Brand
Then there’s your brand to consider. All business owners understand the significance of branding when it comes to things like marketing material and packaging, but all too often they lose sight of the importance of this issue when they’re planning their offices. To create a truly successful brand, you have to ensure it runs right through every aspect of your company, including your workspace. By creating a reception area that reflects your firm’s ethos and features plenty of branded signage, you can help to reinforce your image to the outside world.
Makes It Easier To Attract The Best Personnel
Having a high-quality reception can even help you to attract a higher calibre of employee. People want to work in comfortable, attractive offices and so prospective staff members will pay keen attention to this part of your office. If they don’t like what they see, they might form a negative impression of your company and this could have a bearing on whether they decide to accept any job offers. Given the importance of attracting and retaining the most talented personnel, this is not an issue you can afford to ignore.
So, while reception areas may be small, they can have a big impact on the success of businesses. If you think this part of your premises is in need of a little TLC, now could be the time to invest in a revamp.