Last year I attended a seminar by Robert Kiyosaki and one of his advisors summarized branding into a simple equation: Branding is when the Promise equals the experience. That’s right. It is as simple as that.
People are not going to be judging your company by the shape or colour of your corporate logo or whether you are using fine quality printer ink on your letter head (I apologize in advance to all the sales people out there in the ink and printer industries). But they are going to be judging whether what you proclaim your products or services do is what they have experienced.
If you are a start-up entrepreneur and are branding your company as a company that provides the best customer service experience, then you have got to put all stops to make sure they darn well receive the best service experience possible. If you are branding your company to deliver pizza in less than 30 minutes, then you better darn well ensure that the pizza reaches your customer’s door in 25 minutes.
At the end of the day, it all boils down to integrity that you have built with your clients. They are only going to keep coming back because of the promises you have made to them and have kept.
So start today. Identify what you think you would like your company’s unique selling point to be and work hard to ensure that that is what your clients experience. As long as you keep doing that they will keep coming back for more. Now that’s the best way to build a brand equity and establish customer loyalty.
Let me know what you think.
About Gabriel: Gabriel Lourdonathan was just seventeen years old when he decided to take up the Call of an Entrepreneur. Gabriel has been called a “Servant Entrepreneur” by many through his acts of Service, Selflessness and Contribution in the Business World which came from his amazing parents. His name means, “Messenger of God,” and at 24, Gabriel is a man with a message that is truly Inspirational to Young Entrepreneurs across the Globe.
Described as a “beast” because of his Work Ethics, Gabriel started as a Networker with more than $6,000/- in debt. He wasn’t only able to clear his debts in a short time but was also able to inspire many Youths and Young Adults to follow their Dreams.
Today, Gabriel Serves as a CEO of Marketing Domination Co. that helps Businesses around the World to take their Brands Online as well as StartUp Tavern, a company that Focuses on Empowering Youths to Achieve their Dreams through Entrepreneurship. His most notable accolade is the “Standard of Excellence” Award that was presented by Hezekiah Griggs III, “America’s Youngest Media Mogul”. Gabriel has been Featured in numerous Power Talks, Entrepreneur Radio Stations and has been interviewed many times on Entrepreneurship and Success. He is one of the rising Young Entrepreneur that will lead our Youths into an Oasis of Freedom and Prosperity.
You are welcome to contact Gabriel at LinkedIn
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