The Carefully Crafted QR Code Behave As An Effective Marketing Tool For Your Business

April 5, 20132 Comments
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Every business model is unique. They are not different in their operations and business processes alone, but also in their identities and how they are represented amidst their stakeholders and other interested parties. This identifies a fact which is captured by the customers of a company and goes a great way in building brand awareness and brand loyalty. The QR codes play an important role here and are used in combination with advertisements to form an effective marketing tool.

A QR code is a 2-dimensional squared image and consists of black and white dots on a white base. QR codes behave as an identity of a business and help the customers track down basic information about target companies through these codes. They can also be used to sign up with a company and receive its newsletters and promotional offers, to enhance brand recognition and further enhance traffic to the websites etc.

Steps in creating a secure QR code:

1. Find the code generator:

There are numerous code generators available out there; users can take help from any one of them or choose to design their own logo which would be unique to their brand. But care needs to be exerted to ascertain that they are compatible with common QR code readers. There are many software options for those wanting to design their own QR codes.

Kaywa: This software enables users to design their logo for free and helps them track performances as the code can be linked to a web page, phone number or even short messages.

Microsoft tag: The specialty with this code generator is that it is able to generate color codes compared with traditional black and white QR. The version is free for all users.

2. Create the design and link it up with the brands

The integral part of a QR code is to link them with the brands after customizing their designs. No matter what the logo is made of, colored schemes, reflecting the website design etc., it is vital that it caters to the end goal. That is, it has to depict the brand and communicate it to the end customers. The QR code should be linked to the landing page on the website for visitors to look and download the beautiful animations and presentations found there.

3. Testing the code

The integral part of creating the code is to check if the code reads correctly. The process has to be checked with more than one reader, and the best place to accomplish this is the QR code reader, which automatically diverts the reader to the code landing page.

4. Keep in track of the code’s performance

It is important to keep a record of the volume of audience each specific QR code yields. It gives an idea of how effective the code is among its target audience; further, it helps in troubleshooting as well as in boosting the performance of poor coders.

These codes are easy to create and are quite helpful in propagating the business to great heights while yielding excellent profits. They also serve as an effective marking medium when it comes to staying in touch with customers.

This guest post is authored by Mathew Ronalds, a marketing guru. He is also a tech expert who understands the importance of using technology to promote one’s business. He tells people to use custom qr code as they are very useful.


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