If you are serious about networking on LinkedIn, the first objective will be to get people to click on your Linkedin profile. That starts with the LinkedIn profile headline. The perfect LinkedIn profile headline needs both to stand out in search results on LinkedIn and to inspire potential clients to click on your profile to learn more about you. The headline needs to be attention grabbing and speak to your ideal clients and customers.
Let Melonie Dodaro founder of Top Dog Social Media take you through the most important elements:
1. Does Your LinkedIn Headline Standout In Search?
You’ve only got 120 characters for your LinkedIn profile headline and you should use every single one of them to leave an impression in the search results. When prospects are scrolling through the search results, will you stand out as one of the best LinkedIn profiles?
Here are a few tips to make your LinkedIn profile headline standout more:
Can your ideal prospect quickly identify that you offer what they’re looking for?
Try to find your LinkedIn profile through search using your chosen keywords and see how it looks compared to your competition
Track how many views your profile has had in the last few days/weeks, tweak your LinkedIn headline and watch for any change in the number of profile views
2. Does Your LinkedIn Headline Include Keywords You Want To Be Found For?
There really isn’t much sense in creating a LinkedIn profile that will impress your prospects if it doesn’t get found in the search results. One of the most significant factors that will get you showing up on the first page of the search results is your LinkedIn headline.
Now when I say search results, I mean LinkedIn’s built-in search function meant for finding people or groups on the network, not Google. It’s your job to tell LinkedIn that you are a relevant result for keywords related to your profession or industry by strategically placing them in your profile and headline.
3. Include An Attention Grabbing Statement
If you really want people to check out your profile then you need to include a powerful attention-grabbing statement in your LinkedIn headline. You don’t have the ability to use bold, italics or colorful fonts so the only thing that can make your LinkedIn headline pop is your words.
Don’t forget to check out the rest of Melonie’s article which includes great examples of the most effective LinkedIn profile headlines and tips to ensure that your own LinkedIn profile headline gets attention. Make sure that you use your 120 character limit that’s allowed by LinkedIn for your headline.
The best LinkedIn profile will speak directly to your ideal client. Let us know about your results if you follow these recommendations for your profile. We’ll be pleased to hear if they work. If they don’t, tell us about that too and we’ll help you find a solution.
Also, if you don’t have the time to do this yourself, check out our LinkedIn Profile Service as outlined on one of our other pages. For a small one-off fee we’ll do it for you!
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