LinkedIn Marketing: An Hour a Day explains how to create, customize, and optimize a presence on LinkedIn, the world’s largest social network for business professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience.
The book will certainly help you to discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Amongst many expert reviews of the book is this one by Howard Lewinter which appeared in the website Small Business TRENDS on November 18th. Here are a few excerpts from his review:
How is LinkedIn part of your marketing plan? How can LinkedIn help you achieve your business goals? LinkedIn has become THE social media or social business tool for business people, including CEOs, business owners and entrepreneurs – for business marketing, networking and hiring.
LinkedIn, in the business community, is becoming as essential as having a website. That’s how important it is for you to be on LinkedIn. But what also is vitally important is how you use LinkedIn on a regular basis.
Here are two observations:
1) The learning curve and the amount of time involved with social media is more than most business people have time for.
2) The fear of being left behind as business and technology continue to rapidly change is on the minds of business people.
I admit I was skeptical about it just taking an hour a day. I tend to be a “get it done NOW, kind of person.” But with LinkedIn, the success is in the details. The author has systematically organized the book as a 5 days per week, an hour a day, business plan that spans 23 weeks. She addresses all the in’s and out’s, why’s and how to’s of using LinkedIn.
What I like about the book is how detailed, easy to read, simple to use and well organized it is. It’s manageable, doable and practical for business people to read, understand and put into practice quickly. You won’t feel like your back in school reading a textbook. The book is part of the Wiley book series, An Hour A Day.
Here’s how Viveka takes you through LinkedIn each week:
Weeks 1-2: Get Started: Prepare your LinkedIn presence and define your goals.
Weeks 3-6: Ready, Set, Profile: Make yourself findable and unique to stand out from the crowd and your competitors.
Weeks 7-9: Use Your Company Profile For Branding and Positioning
Weeks 10 -15: Creating And Managing A Network That Works: It’s all about connecting and managing your network that will bring the results and success you’re looking for.
Weeks 16-18: Getting Strategic With Groups: Building your network and creating relationships.
Weeks 19-22: Get Strategic: Getting to know other LinkedIn options to further build out your reach.
Week 23: Putting It All Together
The book also addresses how to optimize your time, LinkedIn ads, mobile apps and other tools. It’s like an encyclopedia for LinkedIn. HOWARD LEWINTER’S FULL ARTICLE
When used in the right way, LinkedIn is certainly a very powerful tool for any business and/or business professional, as well as offering the perfect opportunity to network with other business professionals who you might not otherwise meet or get the chance to do business with.
If you agree that business is about relationships, LinkedIn will help to activate and nurture such relationships. I agree with Howard Lewinter that LinkedIn Marketing: An Hour A Day will help you to move your business forward through using LinkedIn. If we’ve not convinced you yet then it must surely be worth checking out even more reviews? Let’s have your thoughts on the book via our Comments section.
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