LinkedIn For Business delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you’re an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn will offer you far more power than you may realize–and this book will help you leverage all of it!
If you are a LinkedIn newbie or you are struggling or don’t know how to show off your expertise, then LinkedIn For Business has some great tips for you, including how you can use LinkedIn to secure new business.
I particularly like the section on how to set up a weekly routine. This includes how long to spend promoting new content and how to make use of options such as LinkedIn Answers and LinkedIn Groups.
Here are a small section of first hand reports on this book, posted on Amazon.com:
“Like many others, my business has been slow to adopt social media as a viable business and marketing tool…and we have suffered because of it. The biggest problem is that we just didn’t have a plan of action on how to put social media into place. LinkedIn for Business has been a valuable tool in not only getting my business up & running with LinedIn, but more importantly, getting my business up & running the RIGHT way. Without guidance, most companies use LinkedIn all wrong. They set up a profile and expect the leads to begin pouring in. Worse, they start spamming others seeking leads. This book not only shows you how to avoid those pitfalls, it shows you how to use LinkedIn to increase both the number and the quality of leads to your business and how to NETWORK properly in this day and age. If your business is not using LinkedIn, you are truly missing out on a golden opportunity. If you’re looking to increase leads and improve your brand, I highly recommend this book for step-by-step guidance to getting your business up & running on LinkedIn the right way” – B. Matthews.
“This book thought me some amazing things that I never knew were possible by using LinkedIn.It clearly explains the best and fastest ways that you can achieve profit for your business by using LinkedIn.The thing that I liked most about this book was that it showed me how I can use LinkedIn to generate more interest in my business and the other great thing about LinkedIn is that, once you set up your page, it will do the work for you! I would recommend this book to any business owner that wants to accelerate their sales and clientele, strengthen their brand profile and learn how to optimize LinkedIn’s ad campaigns to get more potential sales and clients by using online marketing, such as LinkedIn” – S. Murphy.
“This book is a useful tool for anyone looking to significantly improve their career. Brian Carter gives us a simple and easy-to-use method for increasing our visibility through one of today’s most popular social media platforms. The book is written in an easy-to-understand style and has lots of insights on how to use LinkedIn more effectively and get the most out of online networking. As an entrepreneur, I’m always looking for fast, inexpensive ways to increase my online presence and this book absolutely delivers. I give it a solid five stars” – Suzanne Nielsen.
For me the best part of LinkedIn for Business was the “Get it All Done” section. Here, Brian Carter has recommendations for what your weekly LinkedIn marketing schedule should look like.
If you are a marketer who doesn’t have a daily or weekly activity plan, this is a fantastic section which removes the guesswork and adds tons of value to your LinkedIn experience.
Very much one of the most useful books about LinkedIn out there, I highly recommend that you pick up your copy of LinkedIn For Business
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