Google’s new +1 sharing button is but the latest weapon to be unveiled by Google in it’s attempts to fight back against the relentless march of Facebook towards domination of the internet. It’s no secret that Google has been seeking new ways of recovering ground already lost to Facebook.
The Google +1 sharing button enables Google to have it’s own version of Facebook’s “Likes” feature. Google plan to show the +1 button next to all search results and ads, while encouraging other sites to include the buttons. All +1’s are public and they’re tied to Google Profiles. The intention is to use this data to personalize search results and ads by recommending sites +1’d by your friends. Google Social Search already does this, but there’s no support for Facebook likes, so Google has come up with an alternative.
According to Google +1 is digital shorthand for ‘this is pretty cool.’ To recommend something, all you have to do is to click +1 on a webpage or ad that you find useful. These +1’s will then start appearing in Google’s search results. The potential power of this tool is thus immediately apparent. The more +1s next to a page recommending it, the more authority that page will appear to carry.
Your +1’s will be listed in a profile tab, where you can manage them. There’s also a page that will allow you to disable personalizing Google ads using +1’s and other information from your Google profile.
WordPress have already introduced a Google +1 plugin to enable WordPress users to install the Google +1 button. As WordPress put it: “The Google +1 button lets your readers tell the World “you should check this out” while helping your site with search engine rankings for Google”. The Google +1 WordPress Plugin will allow your visitors to quickly and easily add their Google+1 vote to your posts or site. The plugin is free.
If you are not a WordPress user, the +1 can be installed from the following page: http://www.google.com/webmasters/+1/button/index.html It’s there waiting for you to copy and paste the code so that people who love your content can recommend it on Google search. Time will tell whether this tool will be a game changer for Google.
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