Email, like all online marketing has a distinction from the old fashioned method of paper marketing such as junk mail or posting the details of a promotion in a newspaper / magazine.
What’s the difference?
Simply put, your target market can block you permanently with little more than a thought, and this means that you’re only going to get one chance to make a lasting impression and build trust, as well as interest. This means that rushing in without sufficient preparation will not only fail to get you the deal, but it will permanently damage your future earning potential.
Now that you understand the severity of getting your email campaign right the first time, let’s examine some important do’s and don’t when preparing your email promotion.
Do: Create the heading of your ad campaign with painstaking care and intelligence. These few words will determine whether your target audience deem your email worthy of opening or not, so make it something catchy which doesn’t sound like standard advertising. Don’t: Use an inappropriate email address. By this we don’t mean one with inappropriate words in it, which goes without saying, but rather one which will pass standard filters without appearing as spam and landing you in the Blacklisted column.
Do: Make use of standard HTML rather than plain text based messages. There are several reasons for this but it comes down to a matter of quality and versatility – which will allow you to make your point more effectively. Don’t: Use things like animated material, Java Script or anything too advanced either. The reason for this is that some of your target market may not be using the latest upgrades and will therefore not be able to see large sections of your content. This would not only make it a waste of time but also annoying to the once potential client, which may lead to your being blocked in the future.
Do: Craft your targeted emails in an ‘email friendly’ format. This may seem overly obvious but what too many marketers forget is that simply because it appears pleasing on their screen, does not necessarily mean that it will be that way on older versions of Outlook, for example. This ties in with the previous point but one way of ensuring this is to aim to fit an area of 600 pixels by 400 pixels deep.
These are just a few simple points and your research period should see you uncovering a great deal more before you attempt to put that new knowledge into practise, but if properly done – your digital marketing campaign should reward you greatly for your professional efforts.
Jason Acar is a professional writer who has written on a wide range of subjects from enterprise architecture design and enterprise architecture services to travelling the world on your own. He also has a passion for writing helpful articles for people working in their respective industries.
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