Business marketing is an ongoing operation in any company. To keep their company at the forefront of customers’ minds when it comes to choosing goods or services, businesses must develop well thought-out marketing strategies. A good maxim is to “work smarter, not harder” – and that’s where optimizing existing marketing strategies in addition to generating new ones can make a big difference.
Optimizing existing strategies
The online presence of a business continues to be of great interest to customers, so expanding on existing strategies makes sense. Websites have moved on from being an internet “shop window” for businesses, merely offering a simple page of frequently asked questions (FAQs), and are now more responsive and interactive – for example, many websites have real-time chat options available. Adding this feature to an existing website will greatly enhance the company’s value to customers who like to think of themselves as interacting with real people in a virtual world.
Additionally, many potential customers are now viewing websites on tablets or cell phones, so optimizing existing websites for easy viewing on smaller screens makes good marketing sense.
Generating new ideas
When existing strategies have been updated to make the most effective use of current online marketing tools, it is time to consider what the future might hold and begin coming up with new marketing ideas for further impact. Luckily, developing new marketing strategies is mostly based on information gathering techniques. Once these are in place, they will supply essential information for shaping new marketing plans. Company information can be processed by a skilled marketing agency, such as MediaWhiz, and turned into a robust online marketing strategy.
Personalized posts on a company website made at regular intervals will provide commentary that is
of interest to existing and potential new customers. Keeping the content relevant and useful is important, as is search engine optimization (SEO), which can help generate increased traffic to
To maximize SEO, always use appropriate keywords – preferably those with a long tail, which will attract a lot of smaller hits. There are free browser toolbars that analyze keywords to help businesses decide which keywords to choose. They will also indicate words that are too common or competitive to be useful.
Backlinks are another important feature when blogging. These links may be placed elsewhere – for example, in posts written by other people on other sites – but will direct people back to a company’s own blog, thereby reinforcing the firm’s reputation for quality content. Acting as a guest blogger on other websites has the same effect.
Sharing via social media is an increasingly powerful marketing tool, because the number of times content is shared via Twitter or Facebook, for example, is used by search engines as a factor when prioritizing sites on results pages. Writing great posts which stimulate interest or debate and then sharing them is an extremely effective marketing tool for inciting the interest of online communities.
Internal links on a website, which take users to other posts, will also increase the number of hits – aim for at least one link on every page and avoid any duplication of content, as this may reduce overall SEO.
Finally, ongoing optimization should be a long-term priority for a business blog. As a result, companies will soon see a payoff in the amount of free traffic that is delivered by search engines.