Author Archive for Patrick Clarke
Patrick Clarke - 21st Century Business Entrepreneur (Social Media Business Professional, Online & offline business owner & founder).
If you are looking to get more traffic for your business and make more sales, then I can help you.
If you need help with your LinkedIn profile, have a "dead" Facebook Fan Page, need professional blogging articles or don't know how to use Google+ for your Local SEO Marketing, then get in touch.
I would be pleased to assist. The results might astonish you!
Building your email list with Facebook offers is a key element for any serious marketer with a Facebook Page. The reasons speak for themselves; you have control of your email list and have full control over who to post to and when to do so. If you want your Facebook “fans” to see your posts then you have to keep paying Facebook for that privilege as a quick check of your Facebook Page stats will show that most unpaid posts will only reach a minuscule number of followers, no matter how engaging and informative those posts are. In addition, you are also dependent on all the vagaries of future policy changes by Facebook.
Not making the conversion of Facebook fans to email subscribers the top priority for your Facebook Page therefore leaves you naked. It also fails to put to the test how much those fans are committed to your products and services. Many of them will be little more than transcient followers with a casual interest in your Page. That’s not intended as a criticism of them, it’s just the reality.
People liking a Facebook page are often doing no more than that. Hardly any interaction takes place after that “Like” icon has been clicked. They’ve just done it as they assume your Page posts will automatically pop up on their news feed and don’t realise only a very small proportion of those posts actually show up there. They might like to be associated with your brand or share an interest in your pursuit but they have very little interest in engaging with you. As Facebook is a multi-platform brand, users are spending their time there doing a variety of things. Looking at your business page regularly will usually be well down their list of reasons for being on Facebook.
Marketers therefore face three critical marketing challenges on Facebook:
1) Converting Facebook fans into sales leads;
2) Getting more of those fans seeing posts in their newsfeed;
3) Spreading the net by getting more followers to keep the process expanding.
The most effective way of doing this is creating an offer and an article which recently came to my attention on this is “How to Build Your Email List with Facebook offers” by Denise Wakeman, an online marketing strategist and founder of The Blog Squad
She created create an offer (which is considered an ad) on Facebook without having to pay for it. Here’s her video on how she did this:
She reports the following results for her offer:
The offer has been shared 12 times
101 people have claimed the offer
4 comments on the offer
13,848 saw the post in the newsfeed
51 people actually opted in to get the free tips in the first 5 days the offer was live
50% conversion from offer claims to eCourse optins
32 new Likes on my Page
While these numbers may not be earth shattering, they do bear mention because my experiment has introduced 51 new people into my world. Over time, some of these new people may become customers…….
The full article with all the technical details appears here: http://denisewakeman.com/marketing-with-facebook/build-email-list-facebook-offers
If you want to ask any questions on the subject of building your email list with Facebook offers or want to share your observations and experiences of doing so, then feel free to make use of the Comments Box below. We’re always pleased to publish comments provided they are relevant to the subject in question.
If you’re in any doubts about the benefits of blogging then check out these stats:
These stats are a very convincing argument that if you’re not blogging, then you should be, and if you are blogging, then you should probably be blogging even more! This is the case whether your business is “business to customer” orientated or “business to business”.
Every time that you write a blog post, you are adding another “asset” to your inventory of marketing content. The search engines will then add that page to their index which will increase your chances of having your website appear in the top search engine listings when someone is searching for the services and products that you provide.
The full article about the benefits of blogging and the above infographic come from Don Crowther’s article: The Benefits Of Blogging – Hard Number Evidence He is a widely respected social media marketing and online marketing expert, helping companies ranging from Fortune-500-level giants to entrepreneurs make more money online using proven social media and search marketing techniques. Use the link above to read the full article.
This course will teach you how to master the Law of Attraction. It is something that will change your life for the better. After mastering it, you can attract anything you want whether it is success or the girl next door. At the end of this course, you will have a lot of people want to pay you to teach them the law of attraction. It is for everyone from beginners who have no experience in it to those who just want to hone their skills in order to make them better.
The book lets you dictate your own time in completing the course. The shortest time it can be completed is up to 3 weeks while the longest is actually up to a year. You can register anytime and get instructors Steve Jones and Dr. Joe Vitale to start right away. Vitale is the author of over 50 books including The Attractor Factor while Jones is the founder of the American Alliance of Hypnotists. There are even a total of 5 study manuals with 20 pages total. When the training is completed, you will get certified by the Global Sciences Foundation and it is something you would certainly be proud of.
The ebook is included during the training and it cost $675 ON SALE FOR $47. You can see the instruction where to buy this ebook at
Your Choice Of Domain Name Could Make Or Break Your Business
There are several critical components in how to choose the correct domain name for your business. This Infographic recently appeared in the blog of WhoIsHostingThis, the webmaster tool that lets you discover which web hosting company any site is hosted with. It stresses the importance of striking the correct balance to be struck between those critical components. Getting any of them wrong and your website might be swimming against a tidal wave which could drown it at birth.
You can read the full article and also take advantage of downloading the Infographic and make use of the options to embed it by visiting WhoIsHostingThis.
Was this post helpful for you in how to choose a domain name for your website? As ever, I look forward to hearing your questions, insights and stories in the comments box below.
Talent and intelligence are overrated.
For example, to become a successful ‘Laptop Entrepreneur’ you need to spend hours and hours studying marketing courses and books, learning about copywriting, outsourcing, online advertising, etc.
Unfortunately, most people want to believe that they can get something for nothing. They want to make money but with NO effort, and without adding any value to anyone.
In the real world, we know that successful athletes, top sports stars, musicians, rock n’ roll bands, doctors, etc. have spent at least 10,000 HOURS practicing and learning their craft. Just do some research on someone like Rafa Nadal, Jack Nicklaus or Sachin Tendulkar if you don’t believe it.
Don’t take my word for it, take that of senior CNN Money Editor, Geoff Colvin:
“The conventional wisdom about “natural” talent is a myth”, he says.
“The real path to great performance is a matter of choice.”
Read the full article here: Why talent is overrated
Tell us what you think. Do you still think you need talent to be successful? Use our comments box and let us know.