Author Archive for Kelsey Reaves

Kelsey Reaves is a content-focused Marketing Manager at TrustRadius, a trusted site for B2B software reviews. When she’s not sharing her knowledge on the latest trends in software and B2B news, she nurtures her passion for travel by exploring new cities and binge watching Anthony Bourdain.

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Best Marketing Automation Software for 2018

July 31, 20180 Comments
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Best Marketing Automation Software for 2018

Unlike many of the marketing trends that have come and gone, marketing automation — software platforms that streamline your complex work processes — is no passing trend. In fact, 90% of respondents report regular and periodic use of marketing automation for large-volume email campaigns.

By automating tedious and time-consuming tasks like this, as well as lead generation, social media, or tracking website traffic, you save hours of administrative time. In return, you have more room to focus on the big picture—the creative and problem-solving ideas and strategies ofthe job that made you fall in love with marketing in the first place. Here are the top picks for marketing automation software you need to check out in 2018.

Hubspot

As a go-to favorite among marketing professionals, Hubspot is a powerful tool that acts as a central hub for all your marketing and sales needs. Your bulk emails by the thousand will be a thing of the past with integrated and behavior-based drip campaigns. Lead generation is easier and more efficient with a robust system for managing contacts, as well as their highly customizable blogging platform, which “leads into landing pages and forms for contact conversion.” Hubspot also offers social media posting and tracking, so you can monitor from a
big-picture perspective. By creating campaigns that are date-focused and analytical, Hubspot helps your business’s overall efficiency and, therefore, its success.

Infusionsoft

Smart marketing means collecting data about each customer and using that info in a smart way to understand and grow your client base and business. Whether it’s by click-through or open rates, purchase behavior, or even a lack of communication from previous users, Infusionsoft helps you act on each unique action a customer takes on your site. This CRM and email marketing software automates your lead management and follow-up, as well as billing, payments, and so much more. Their easy-to-use email builder and custom auto-responders ensure your customers will be treated to a unique and personalized experience in every communication.

Mondovo

When it comes to your business’ SEO and social media, Mondovo is your one-stop shop for analytics and interaction. In one central place, you’ll find metrics, keyword research, a rankings monitor, and more. The on-page analyzer and audit tool help you determine what your site is missing and how you can improve it. Best of all, you can see what keywords your competition uses so you can improve your own strategy and performance. You can’t beat Mondovo’s free 30-day trial to test with unlimited access, but rates are affordable even thereafter.

Marketo

If you’re looking for a robust and highly customizable sales and marketing software platform, Marketo has earned a gold-star reputation, especially for larger businesses. Basic features like lead generation, website visitor tracking, search marketing, and email marketing are included, ofcourse, but where Marketo really excels is in the maturity of these features. For example, the A/B testing module allows you to test subject lines, email senders, or dates and times, so you can hone your outbound emails for increased conversions. Their micro-targeting allows you to give each user a highly customizable and unique experience. These testing features mean a more mature marketing strategy and, therefore, better results.

As a savvy marketing professional, you’re on top of your game and always wanting to improve in your role—much like the ever-changing nature of the industry itself. By adopting one of these marketing automation solutions that increase efficiency — and thereby, revenue and opportunity — you create a stronger marketing team overall.

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