Commerce has changed drastically, just witness the boom in online trading and the success of online businesses such as Amazon and eBay, then set it against the decline and increasing closures of traditional High Street shops and stores (even well-established ones of many years such as Kodak and Woolworths). Why waste time sitting in a queue of vehicles or pay penal charges to park, when far more choice and better value is available at the touch of a button?
Further, skillful use of Social Media and online marketing strategies such as Google Local and SEO are proving far more effective and much better value than expensive newspaper, television and other traditional forms of advertising which re in clear decline. More and more it is becoming increasingly evident that the Internet and Social Media are revolutionising the way that people, businesses and organisations of all kinds operate. There are far more and far easier opportunities for everybody to follow their passion, their interests, their causes, their trade or profession and, if they wish, to monetise it.
Internet Marketing is empowering more and more people to take control of their own lives instead of being locked into traditional time-consuming and expensive business methods.
No longer is there a need to store your own stock in a warehouse or shop, to organise the printing of a newsletter or magazine, to pay vast sums to a franchiser for the privilege of starting a time consuming business with often negligible profits and expensive overheads.
It can all be done with minimal expense at the touch of a button. I have progressed from offline business interests (some of which I still retain) to monetised online businesses. That is my passion and my primary business focus.
If you are looking for assistance in progressing your business online through Social Media networks such as Twitter, LinkedIn and Facebook or want to capitalize on the advance of Google Local, then get in touch. I would be pleased to assist. The results might astonish you!
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