One of the biggest mistakes an aspiring entrepreneur can make is to stay in a startup mentality for far too long. It’s imperative to identify how to get out of startup mode and grow your business, otherwise you are killing the opportunity to achieve real growth and progress.
A great article on this very subject by Grant Cardone, an international sales expert, New York Times best-selling author, and radio show host of The Cardone Zone was recently published in Entrepreneur Magazine Here is a summary of his key tips:
1. Delegate. When you’re in startup phase, you are handling everything. To become a going concern you have to start investing in people to do tasks you can no longer do.
2. Pick your battles. Don’t get wrapped up for a week deciding on a logo when it ultimately doesn’t matter. Your brand will evolve as your business evolves.
3. Get attention. The single biggest problem every startup has is becoming known. Your most important task is to get attention for you and your company. It’s the gateway to every dollar you raise.
4. Change your pitch. Instead of saying “I own a small web design company,” say “I own a web design company like none other that guarantees your company increased sales.”
5. Create urgency. If you start a business venture without setting specific timelines for action and achievements, you will be stuck forever with excuses.
Grant Cardone has successfully founded three thriving companies: Cardone Enterprises, Cardone Real Estate Holdings, and the Cardone Group so he can certainly speaks with “hands-on” on the subject of how to get out of startup mode and grow your own business.
If you’ve struggled to get your business out of startup mode, I hope each of these easily implemented tips proves useful. Do use the comments box if you have any questions, observations or relevant insights of your own to make. It’s always great to hear from our readers.
This infographic which recently appeared in www.entrepreneur.com highlights 10 keys to a successful business plan. It details the fundamental questions for any business owner about how to build a successful business plan, such as what problem is my business going to solve, what is my business’s mission, and what does it do better than anyone else in the market.
For the full accompanying article, please visit www.entrepreneur.com
Building your email list with Facebook offers is a key element for any serious marketer with a Facebook Page. The reasons speak for themselves; you have control of your email list and have full control over who to post to and when to do so. If you want your Facebook “fans” to see your posts then you have to keep paying Facebook for that privilege as a quick check of your Facebook Page stats will show that most unpaid posts will only reach a minuscule number of followers, no matter how engaging and informative those posts are. In addition, you are also dependent on all the vagaries of future policy changes by Facebook.
Not making the conversion of Facebook fans to email subscribers the top priority for your Facebook Page therefore leaves you naked. It also fails to put to the test how much those fans are committed to your products and services. Many of them will be little more than transcient followers with a casual interest in your Page. That’s not intended as a criticism of them, it’s just the reality.
People liking a Facebook page are often doing no more than that. Hardly any interaction takes place after that “Like” icon has been clicked. They’ve just done it as they assume your Page posts will automatically pop up on their news feed and don’t realise only a very small proportion of those posts actually show up there. They might like to be associated with your brand or share an interest in your pursuit but they have very little interest in engaging with you. As Facebook is a multi-platform brand, users are spending their time there doing a variety of things. Looking at your business page regularly will usually be well down their list of reasons for being on Facebook.
Marketers therefore face three critical marketing challenges on Facebook:
1) Converting Facebook fans into sales leads;
2) Getting more of those fans seeing posts in their newsfeed;
3) Spreading the net by getting more followers to keep the process expanding.
The most effective way of doing this is creating an offer and an article which recently came to my attention on this is “How to Build Your Email List with Facebook offers” by Denise Wakeman, an online marketing strategist and founder of The Blog Squad
She created create an offer (which is considered an ad) on Facebook without having to pay for it. Here’s her video on how she did this:
She reports the following results for her offer:
The offer has been shared 12 times
101 people have claimed the offer
4 comments on the offer
13,848 saw the post in the newsfeed
51 people actually opted in to get the free tips in the first 5 days the offer was live
50% conversion from offer claims to eCourse optins
32 new Likes on my Page
While these numbers may not be earth shattering, they do bear mention because my experiment has introduced 51 new people into my world. Over time, some of these new people may become customers…….
The full article with all the technical details appears here: http://denisewakeman.com/marketing-with-facebook/build-email-list-facebook-offers
If you want to ask any questions on the subject of building your email list with Facebook offers or want to share your observations and experiences of doing so, then feel free to make use of the Comments Box below. We’re always pleased to publish comments provided they are relevant to the subject in question.
As your business grows and expands, you may well find that you outgrow the premises that you currently inhabit. Sooner or later it will be time to start thinking about either expanding your existing premises or relocating to a bigger site. Relocation is the best decision for your business if you need more space and it will help you make more money and be even more efficient in the long run. However, relocation is also chaotic and disruptive and it needs to be managed very carefully in order to make sure that it has minimal impact on your long term success. In this article we are going to tell you how to go about your relocation in the best possible way – read on to find out more.
Find the Premises
Your first job is to find your new premises, and this means making a list of all of the things that you simply cannot compromise on. Have a separate list for things that you would like if at all possible and bear all of these things in mind when viewing new premises. Organize site visits of any premises that look appealing and take a couple of your senior management with you to get a clear idea of whether it could be right for you. Take plenty of pictures and make notes along the way, and then organize a meeting with your management afterwards to discuss the pros and cons of each one. When you have found one that you are all happy with then it is time to instruct your solicitors and get the ball moving.
Your Old Premises
It may be that you are keeping your old premises on in order to have two bases, but if not then you will need to think about what to do with the old premises. Most of the time the site is leased so it is just a matter of terminating the contract, but this can come with complications so it’s best to speak to your legal team about how best to do this.
Plan the Move
The move itself will take careful planning if you want it to cause the minimum amount of disruption to your business. Have a task team that are in charge of plotting every detail, and employ the services of a removals company and also a machinery moving service so that you have all the professionals booked a long time before the move itself. Make sure that the business can still operate in the interim by relocating the office first – that way the paperwork and legalities can still be worked on as the bigger items are being moved.
Moving to bigger premises is a very exciting step in your business’s progress and it is vital that it is managed in the best possible way. It will feel slightly chaotic for a while but once you are settled you will find that productivity and staff morale go through the roof. Then it’s time to start thinking about the next big step that you want to take!
This post is authored by Jenny Wadlow, who is a freelance writer and works with a host of clients from various industries. She is currently working with Halbert Brothers Inc. and is helping them reach out to online audiences via blogging.